Learning Objectives Identify and analyze the primary traffic sources that bring visitors to your website Interpret user behavior metrics to understand how visitors interact with your content Use bounce rate and session data to diagnose content and usability issues Overview Traffic data tells the story of how people find your website and what they do […]

Learning Objectives Define and configure conversion goals that measure the actions most important to your business Build and analyze conversion funnels to identify where visitors drop off before completing a goal Implement A/B testing to systematically improve conversion rates based on evidence Overview Traffic without conversion is a cost center. Conversions are the specific actions […]

Learning Objectives Create custom dashboards that surface the most important metrics for your stakeholders Use custom dimensions and metrics to capture business-specific data beyond standard analytics Automate report delivery and apply data visualization principles for clear communication Overview Standard analytics reports provide useful general information, but every business has unique questions that require custom reports […]

Learning Objectives Translate analytics data into specific, actionable decisions that improve website performance Implement systematic optimization cycles that produce measurable, compounding improvements Measure return on investment and communicate data-driven results to stakeholders Overview Data that does not change decisions is data that does not matter. The entire purpose of collecting, analyzing, and reporting on website […]